Mineral makeup has taken the cosmetic industry by storm in the past few years – and for good reason. A multitude of colors and brushes mean there are endless possibilities when it comes to your look. It’s no wonder women are choosing mineral makeup over traditional liquid or cream formulas at a growing rate.
“A huge advantage is that mineral skin care has been evolving and meeting the demand of the consumer so it offers a variety of different types of mineral powder foundation to accommodate different skin types and preferences,” explains Jessica Jacques, trend expert for Certified FABULOUS, a skincare testing and review company. “You can buy mineral powders to hydrate, add a glow, stay matte, provide a bronzed look and enhance contouring, be your blush and eye shadow, just to name a few.”
If you’ve never used mineral foundation, you may be wondering what makes it different, and, perhaps more importantly, is it worth switching from your usual routine.
The most obvious difference is how it is applied. Mineral foundation comes in a loose powder form and is applied with a brush.
Zinc is a common ingredient in mineral foundation, and is the active ingredient for sun protection. As a result, any mineral makeup that includes zinc will have an SPF factor, according to Dr. Coyle Connolly, a New Jersey-based dermatologist and president of Connolly Dermatology.
Additionally, anti-inflammatory and anti-bacterial properties reduce redness and calm sensitive, irritated skin as found in those with rosacea and some acne patients, he says.
Some find mineral foundation easier to apply than their liquid counterparts, however, there are some tricks for application.
Ashley Riddle, a Baltimore-based hair and makeup artist, recommends using a liquid or gel primer before applying the foundation. Choose a primer that addresses your skin condition. You’ll find a variety of choices, which include oil-free and hydrating formulas among others.
Next, Riddle uses only natural-hair makeup brushes for application. Brushes made from natural hair are much softer than those with synthetic bristles, and softer brushes mean a smoother, more even result.
Bare Escentuals’ bareMinerals makeup brand has an arsenal of mineral makeup products, including a huge line of brushes made specifically for applying mineral makeup. Try the Full-coverage Kabuki Brush or the Heavenly Face Brush for quick and simple foundation application.
To cover blemishes, Riddle recommends applying a mineral concealer after applying foundation using a blending brush or sponge wedge. Finish your look with a dusting of translucent powder.
Colors for Spring
The mineral makeup realm extends to eyeshadows and even lipstick and glosses, as well. Be sure to apply eyeshadow before foundation as eyeshadow, especially dark colors, can fall and ruin an otherwise flawless, already foundationed face.
“The great thing about using mineral cosmetics for color is that no matter how crazy and bold the color looks, they all start light and sheen and can be built up with mixing a touch of water,” explains Jacques.
This spring, shadows are taking a hint from colorful spring flowers. Palettes of poppy, pink and blue are just a few of the hot trends this season. Try bareMinerals Ready Eyeshadow 4.0 – Remix Collection for a pop color.
“The warm colors such as poppy, vibrant orange and sunflower translate well on their own as an all-over lid eye color with dark eyeliner in the waterline followed by a sweep of the bold color right under the bottom eyelashes,” Jacques says. “If you want to add bold colors but are afraid to do it wrong or too much, or maybe are just not the type to go that bold, then a pop of color can be used as a top eyeliner or a sweep of color under the bottom eyelashes with a neutral eye shadow color all over the top lip.” In general, Jacque recommends choosing a muted lip color if you use a bold color on the eyes, and vice versa.
The beauty of mineral makeup is that you don’t have to be a professional makeup artist to get the look you want. Create the perfect custom color by blending different shades to achieve the desired effect – whether it’s foundation, shadow or lip color. Don’t be afraid to try something new!